Medical innovation is not just about using state-of-the-art equipment. Above all, it means changing the way healthcare professionals listen to, understand and support each patient. This is the philosophy behind Care about-U, a holistic health and wellness clinic in Costa Adeje in the south of Tenerife. The centre was founded to offer thorough, compassionate and personalised care.
The project is led by Dr Eduardo Vera Barrios, founder and medical director of the clinic, who was awarded the prestigious ‘Cum Laude’ prize as Psychiatrist of the Year 2025. The award recognised his life’s work, which is characterised by innovation in the field of holistic wellbeing and the development of new care models.
For Dr Vera Barrios, clinical excellence must combine scientific rigour with empathy:
“Technology must serve to make medical consultations more human. We do not use innovation as a substitute for human contact, but to bring about a noticeable improvement in care and therapeutic outcomes.”
Holistic and personalised care in Costa Adeje
Care about-U was designed as an exclusive facility housed in a luxury villa. Here, mental health, physical health and wellbeing form part of a single process. The quality of care and the personalised nature of the treatment take clear precedence over patient numbers.
The holistic model is based on a medical fact: health problems rarely occur in isolation. Persistent stress can affect sleep, mood, cognitive function and the body as a whole. Similarly, physical injuries, chronic illnesses or unhealthy lifestyle habits can affect emotional balance.
The therapeutic range of services offered by the clinic:
In order to do justice to these links fairly to them, the clinic brings together numerous specialist disciplines under one roof:
- Medicine & Therapy: Psychiatry, Psychology, Neurology, General Practice and Physiotherapy.
- Advanced approaches: neuromodulation, antioxidant treatments, regenerative medicine and longevity medicine (longevity).
- Wellness & Prevention: Nutritional advice, personal training, meditation, Pilates, acupuncture, mindfulness and therapeutic support.
Every process begins with a personal assessment. On this basis, the specialists draw up a plan that is precisely tailored to each patient (Tailor-Made Health Experiences), rather than relying on standardised treatment pathways.
Deep TMS in the Canary Islands: high-tech treatment for depression
One of the key technological features of Care about-U is Deep TMS (deep transcranial magnetic stimulation). This advanced, non-invasive neuromodulation technique uses magnetic fields to stimulate specific areas of the brain in a targeted manner.
Dr Vera Barrios has many years of experience in the application of Deep TMS in the Canary Islands – in particular in the treatment of treatment-resistant depression and other emotional disorders. The clinic also sees the use of this technique in addition in programmes for optimising cognitive and emotional performance as well.
Key to the success of the treatment: At Care about-U, Deep TMS is never used as a stand-alone solution. It is firmly integrated into psychological support, healthy lifestyle habits, physical care and ongoing aftercare.
Artificial intelligence in the medical field: More time for the patient
Dr Vera Barrios’s interest in medical innovation extends far beyond neuromodulation. The psychiatrist is actively working on artificial intelligence (AI) tools designed to drastically reduce administrative workload in clinical practice and automatically structure the patient’s medical history during consultations.
The aim is to prevent the screen or the doctor’s constant tapping away at it from becoming a barrier in the consultation room. In this context, AI does not replace medical judgement, but rather frees up valuable time and enables more active listening – always within the framework of clinical responsibility and ethical commitment.
Research and elite sport
This commitment is directly linked to his academic work. Dr Vera Barrios is a PhD student at the University of La Laguna (ULL) and is involved in a pioneering research project that combines transcranial magnetic stimulation, virtual reality (VR), immersive environments and the development of specific protocols for elite athletes.
Individually tailored treatment plans (tailor-made)
Care about-U develops specialised programmes designed to address the modern health challenges facing our society:
- Sustainable stress relief & burnout prevention
- Longevity (Longevity Medicine)
- Healthy and sustainable weight loss
- Improving physical and mental performance
- Holistic beauty and digital health
The Canary Islands as a premium destination for health tourism
The location of Care about-U in Costa Adeje is part of a broader vision for the future of tourism in the Canary Islands. The project aims to contribute to a higher-quality model linked to health, wellbeing, sustainability and specialised services.
The programme is aimed equally at local residents and international visitors to the islands who wish to improve their health, relieve stress or begin a bespoke therapy programme whilst on holiday.
Social responsibility in the tourism sector
One of the clinic’s unique approaches is its prevention programme for employees in the local tourism sector. This programme focuses on psychosocial risks, ergonomically correct posture, meditation and effective stress management.
“We want to look after our visitors, but also show those who keep this industry running on a daily basis how they can effectively look after their own health,” explains Dr Vera Barrios.
Conclusion: The four pillars of modern medicine
Care about-U has been established at a time when society is paying increasing attention to mental health, workplace stress and prevention. The innovative concept behind the clinic in southern Tenerife is based on four fundamental pillars:
- Scientific evidence
- Cutting-edge technology (Deep TMS & AI)
- Multidisciplinary care
- Menschliche Begleitung
True innovation lies not only in individual technologies such as Deep TMS or immersive environments. It lies in intelligently linking different specialist fields and restoring to the patient the central role they deserve: as a human being, even before the diagnosis.
Further information and dates: careabout-u.com
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